Direction first
Generation widens the field of possible images. Direction decides which of them belong to one another, and that is the part that makes a film.
- 01
The dramatic decision
Before any image exists we agree what the audience should notice, what stays outside the frame, and how long an image is allowed to breathe. Tools come after the decision, never before it.
- 02
Visual development
Generation is used to widen the field of possible images quickly — dozens of directions explored in the time a traditional treatment takes to write. What survives is chosen for intention, not novelty.
- 03
Direction and continuity
The work of the film is making separate images belong to one another: consistent light, a held palette, a grammar of cuts. This is the part that is directed rather than generated, and it is where the time goes.
- 04
Post and finish
Compositing, colour, and a sound-led edit. Pacing is built around held looks and match cuts rather than continuous spectacle, so the film reads as remembered instead of presented.
- PLACEHOLDER — What is directed, and what is generated?
- PLACEHOLDER — replace with your own words. Generation produces candidate images; selection, sequence, timing, colour and sound are directed, and those are what make a film rather than a reel of frames.
- PLACEHOLDER — Who owns the finished work?
- PLACEHOLDER — this states YOUR terms and must be written by you. Do not publish this sentence as-is.
- PLACEHOLDER — How do revisions work?
- PLACEHOLDER — this commits you to a number of revision rounds. Write your own before launch.
- PLACEHOLDER — What do I receive?
- PLACEHOLDER — describe your actual deliverables: master formats, cutdowns, stills, credits.
Bring the feeling, the product, or the story you cannot quite see yet.
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