Nescafé — Made with AI
A cinematic experiment exploring how AI can transform a familiar advertising language into a believable commercial film — developed with Claude, Midjourney, and Seedance 2 for SYNTX.
- Client
- Syntx Ai
- Role
- Creative Direction · AI Production · Prompt Design · Edit
- Year
- 2026
It’s like real ad. How do you make voice over? It is so perfect.
Creative process
The project was created as a cinematic demonstration of an AI-powered creative platform. Inspired by the visual language of Nescafé advertising, the goal was to create a short commercial that felt like a real brand film rather than an AI-generated experiment. Claude was used to develop the concept and prompts, Midjourney to build the visual world, and Seedance 2 to bring the generated shots to life.
Production notes
The entire production was created through an AI-driven workflow using Claude, Midjourney, and Seedance 2. The process moved from concept development and prompt engineering to visual generation, shot creation, motion generation, and iteration. Each shot was refined through multiple generations to improve composition, camera movement, consistency, and cinematic quality. The complete workflow was also documented as a step-by-step breakdown.
Credits
- Creative direction
- Mostafa Layegh
- Project type
- Spec commercial